This Video Reveals the Truth Behind Your Fading Hair Color
Whoa.
Whether you spend a small fortune on having your hair colored by a professional or invest a ton of time and energy into DIYing a new hue yourself, we all have one common denominator – the grief period experienced when said color starts to fade. It's like each new shade is a ticking time bomb, slowly detonating into a lighter, lamer version of itself.
If it seems like you're doing everything right in terms of products (color-protecting shampoos galore), you may want to start giving your blow dryer and flat iron the side eye.
Hair colorist Guy Tang took to social media to prove once and for all just what is destroying our new hue – heat styling
Watch the video and you'll have a major, "Duh!" moment as Tang shows us exactly how these high temps are making it impossible to maintain a vibrant shade. It makes total sense. Have you ever left a piece of construction paper in the sun? It will fade in no time, so it stands to reason that heat styling would have the same effect on color.
Oh, and those hot showers you rejoice in? That steaming water is also killing your color, so if you're serious about extending its life, you may want to turn the temp down on that, too.
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