The Multi-Tasking Cleansing Conditioner You’ve Been Waiting For
Bonus: It's made specifically for colored hair.
If you're into co-washing and are looking to pamper your color-treated strands, L'Oreal is about to make you the happiest girl alive, or at the very least, a bit more peppy about your next shower. The brand expanded its EverPure line (if you haven't tried it yet, I highly suggest doing so) with a brand new multi-tasking cleansing conditioner. And believe me when I say it belongs in your next drugstore beauty haul.
What It's Called:
L'Oreal Paris Hair Expertise: Ever Pure Cleansing Balm
Why You Care:
Over-shampooing isn't great for any hair type, but it can do some serious damage to dye. Raise your hand if you've watched your hair color wash down the drain. This cleansing conditioner is made to protect your hair color while maintaining the integrity of your strands—i.e. not stripping it of its moisture.
Not only does it clean your hair, but the sulfate-free formula (um, score) also works to soften, untangle, condition, and enhance shine.
Is It for You?
This product is great for the girl who wants to cut back on how much she shampoos or who is extra careful about her hair color and the use of sulfates. It holds a rosemary mint scent, which I have to say calmed me down after a busy day of attending NYFW shows and meeting deadlines.
What It Feels Like:
Super creamy like your average conditioner. If you haven't co-washed before, the concept of little-to-no suds may seem strange, but remember, it's still cleaning your hair.
What It Smells Like:
The rosemary mint fragrance is like an aromatherapy session in the shower.
When to Use It:
Whenever you want to wash your hair but don't actually want to use shampoo.
How Much Will It Set You Back?
A decent bottle of wine or $9.99; target.com
What the Experts Are Saying:
"Using a cleansing balm helps to cut out one step in your shower hair care routine. I believe in using rotation with shampoos and conditioners, so would recommend adding a cleansing balm into the mix so hair doesn't the opportunity to become too dependent on one product or system," explains Mara Roszak, celebrity hairstylist for L'Oréal Paris.
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